RSPCA Commercial

Has anybody seen that awful RSPCA commercial? It came on before The Orphanage, and was way more disturbing than any horror movie. Basically it shows some pretty full-on domestic violence, to the soundtrack of a dog whimpering.

It was very extreme, and I was really quite outraged that there was no warning before it. It just suddenly comes on, sandwiched between 'get your popcorn at the candy bar' and 'Giuseppe's pizza' ads.

Apparently the campaign is called "Smack The Bitch", which is offensive enough. I am not sure what the message is supposed to be, but it makes the viewer far more concerned about domestic violence than about animal welfare. I understand the whole 'shock value' thing, and that it's probably really edgy, but for me, I didn't like this being shoved on to me without warning.