Huldra Forsvant (Theodor Kittelsen)

Huldra Forsvant (Theodor Kittelsen)
Huldra Forsvant (Theodor Kittelsen)

Thursday, August 13, 2009

Warren The Word Over-Use Watchdog

The word: Bella.

What's it mean? It's Italian or something for 'beautiful'

Who uses it? 1) Annoying girl shops that sell expensive cushions and children's clothes. And a quilt. And probably some soap hand-made with eco-friendly goats curd. And some old lamp found at a garage sale for ten bucks, that now has a new price tag of $400. The shop name will be 'Bella this' or 'Bella that'.

2)Small, expensive apartments with a view of a courtyard and one shrub. The block will be called 'Bella Vista' or something. When it isn't at all.

3)Middle-aged rich ladies with annoying little dogs called Fifi. When they leave a shop they'll yell over their shoulder 'Mwah! Chow, Bella!'

But why does it bother you so much? Well, firstly, if it's an Italian word, let the Italian's use it. You have your own word, in your own language. Use that one. Secondly, using it in your shop name doesn't make it sound fancy, it just makes it sound pretentious. And there's probably another 'Bella' shop about four doors down.

Aren't you over-reacting a bit? No.


lu said...

And you forgot to mention that it is the name of the main character in the Twilight books!

I know you're secretly a big fan Ben! ;)

Ben McLaughlin said...

Yeah totally. Robert Pattinson's so hot right now.

Thanks Lu, this gives me even more reason to hate the word.